You're paying $20–80 per lead from Angi, HomeAdvisor, or Thumbtack — and 1 in 3 are disconnected numbers, duplicates, or people who already booked someone else. Standard Information validates every lead before it costs you anything.
Angi, HomeAdvisor, your own website forms, paid campaigns — Standard Information connects to every source through a single integration. No manual imports.
Phone number checked. Email verified. Duplicate scan run across all your sources. Missing data filled in. All before the lead enters your system.
Based on geography, service type, rep capacity, or lead score — the right person gets notified immediately. No spreadsheets, no group chat.
Built-in capabilities that eliminate the need for a dozen other tools.
Buy leads from multiple vendors while monitoring costs and performance. Every lead shows up in one place with its source, cost, and status — so you always know what you're paying and what you're getting.
Every lead is checked in real-time before it enters your system. Duplicate phone numbers are caught instantly. Disconnected lines are filtered out. You only pay for leads that are real, unique, and reachable.
| Phone Number | Validation |
|---|---|
| 123-123-1234 |
Duplicate detected
|
| 123-123-1234 |
Duplicate detected
|
| 123-234-5678 |
Unique lead
|
| 123-345-6789 |
Unique lead
|
Connect your CRM, dialer, or marketing tools without writing a single line of code. Amelia, the built-in AI, writes integrations for you and tests them automatically. Most setups take minutes, not days.
Most lead management is manual, slow, and invisible. By the time you know a lead was bad, you've already paid for it and missed the window to respond.
| What Should Happen | With Standard Information | Without Standard Information |
|---|---|---|
|
Lead validation before you pay
Phone connected? Email real? Already in your system?
|
✓Checked before the lead posts | ✗You find out after the fact |
|
Duplicate detection across all sources
Same contact from Angi and HomeAdvisor at the same time
|
✓Blocked in real-time, auto-rejected | ✗Pay twice for the same person |
|
Instant routing to the right rep
By geo, capacity, or lead score
|
✓Routed in seconds, automatically | ✗Spreadsheet or whoever sees it first |
|
Source performance visibility
Which vendor is sending your best and worst leads
|
✓Real-time by source, rep, and outcome | ✗Guessing based on gut feel |
|
Lead enrichment
Homeownership, income range, service history
|
✓Enriched automatically via App Store | ✗Work with whatever the vendor sends |
|
Speed-to-lead automation
Rep notified the instant a lead clears validation
|
✓Automated routing in seconds | ✗Manual check or whoever's available |
Disconnected numbers, wrong addresses, people who never had the service done. The vendor still charges full price. Standard Information validates contact info, intent signals, and demographic data before the lead posts — so you stop paying for garbage.
When you're buying from multiple sources — Angi, HomeAdvisor, local aggregators — the same homeowner shows up again and again. Duplicate detection catches this in real-time across all your sources, before you get billed.
You're spending across five different lead vendors and you don't know which one sends the jobs that close. Standard Information gives you source-level performance data — cost per lead, contact rate, close rate — in one place.
See Standard Information in a live demo. No commitment, no credit card. Just 30 minutes and you'll know exactly what's costing you leads right now.
Book a Demo